Why investing in a Rolex is a great idea | First State Auctions

Why investing in a Rolex is a great idea

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Few brands are so synonymous with consistently providing high-quality products that their name becomes a universally recognised symbol of that same luxury and quality. Rolex is one of these brands. Founded in 1905, the brand has produced timepieces for everyone from Winston Churchill to Sir Edmund Hillary. Today, over 90 percent of Rolex watches are exported from Switzerland to 30 countries around the world, including China, Australia and New Zealand.

Its reputation for combining hard-working performance with timeless good looks is what makes investing in a Rolex from First State Auctions such a great idea.

Many experts agree that the quality of a Rolex remains unsurpassed. These Swiss watches are usually hand assembled by artisans with decades of experience in combining thousands of tiny parts into a functional whole. Some watches can take up to a year to fully assemble.

Why invest in a Rolex from First State Auctions?

There are so many investment platforms available, so why should a person invest in a Rolex from First State Auctions? Well, if you’re looking for an investment that will provide a predictable return, you can’t do better than a Rolex. The Knight Frank Luxury Investment Index measures the value of various luxury investments, and it shows that a watch is one of the least volatile investments you can make. It also shows that the market performance of watches has increased over the past ten years, and is likely to do so in the future.

In addition to providing a predictable long-term return on investment, watches can be used and enjoyed in a way that gold bars, shares, and expensive art cannot. It makes it the perfect item to pass down from generation to generation, and you can be confident that if taken care of, it will continue to look good for decades to come.


Getting your luxury Rolex from First State Auctions gives you peace of mind that you’re getting a genuine timepiece from an established business in the industry. Not only is each Rolex we source inspected and certified by a master Swiss watchmaker, it’s also tested and operated. In addition, we offer a unique guarantee that all the watch parts (if a replacement has occurred) are 100% Rolex authentic and that each pre-owned Rolex comes with an additional 3-month warranty.

Whether you are a watch collector or first-time buyer, if you are looking for a cheap authentic Swiss Rolex in Sydney, Melbourne, Brisbane, Perth, Auckland, Adelaide or around Australia and New Zealand, you can bid at a live room auction or you can place an absentee maximum bid or phone bid. We offer free shipping on all winning bids (international T’s & C’s apply). This is your opportunity to save.

First State Auctions offer for auction a wide range of traditional Rolex models including; Oyster Perpetual Datejust, Submariner, Day Date, President, Yachtmaster, Air King, Cellini, Explorer II, Milgauss, GMT Master II, Sea Dweller, Daytona and more. Styles are available for men, ladies and unisex with many watches being accompanied by original Rolex boxes and instruction manuals. Other luxury Swiss brand watches are also available at our auctions.


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Currently Available

These Rolex watches are currently available – either attend our auctions or make an absentee bid.